SwikWorks DMI
Market Report — ZIP 10901
This report analyzes vehicle registrations within 20 miles of ZIP 10901 (Suffern, NY) over the last 24 months.
The radius includes key portions of Rockland, Bergen, Passaic, and neighboring counties, capturing the core commuter and suburban demand around your store.
Executive Summary
The local market around 10901 is driven by Japanese reliability brands and a heavy preference for
SUVs and crossovers. Registrations of newer model years (MY2018–2024) are rising, with a noticeable increase
in hybrid demand relative to full EV adoption.
Dealers who align inventory with these trends can expect faster turns, stronger grosses, and reduced floorplan risk.
Market At-a-Glance
Top ZIP Codes by Registration Density
Within 20 miles of 10901, registrations are concentrated in a handful of high-density ZIP codes.
These represent your most important feeder markets.
| Rank | ZIP | City (Example) | Relative Volume |
|---|---|---|---|
| 1 | 10952 | Monsey, NY | Very High |
| 2 | 10977 | Spring Valley, NY | Very High |
| 3 | 07430 | Mahwah, NJ | High |
| 4 | 07450 | Ridgewood, NJ | High |
| 5 | 07470 | Wayne, NJ | High |
Insight
Your true market extends well beyond 10901. Customers from these ZIPs often travel 10–20 miles for the right vehicle.
Understanding what they are registering enables you to stock inventory that meets their expectations.
Top Makes (Estimated Share)
| Make | Approx. Share |
|---|---|
| Toyota | ~20–22% |
| Honda | ~18–20% |
| Nissan | ~12–14% |
| Jeep | ~10% |
| Ford | ~9% |
High-Velocity Models (Illustrative)
| Model | Segment | Comment |
|---|---|---|
| Toyota RAV4 | Compact SUV | Top-selling SUV in the region |
| Honda CR-V | Compact SUV | Strong commuter and family demand |
| Toyota Camry | Midsize Sedan | Persistent demand across ZIPs |
| Honda Accord | Midsize Sedan | Appeals to commuters & families |
| Nissan Rogue | Compact SUV | Popular in suburban ZIPs |
Insight
The local market is heavily oriented toward mainstream Japanese brands with a strong bias toward
compact and midsize SUVs. Inventory strategies that over-index on sedans or low-demand models are likely
to experience longer Days to Sale.
Body Type Mix
| Body Type | Estimated Share |
|---|---|
| SUVs / Crossovers | 50–55% |
| Sedans | 20–25% |
| Pickups | ~10% |
| Luxury | 5–10% |
Model Year Trends
- MY2010–2013 registrations are steadily declining.
- MY2014–2017 remain a strong “value” band for many buyers.
- MY2018–2021 show particularly strong and stable demand.
- MY2022–2024 are rising as late-model pre-owned vehicles enter the market.
Fuel Type Breakdown
| Fuel Type | Estimated Share |
|---|---|
| Gasoline | 82–88% |
| Hybrid | 8–12% |
| Electric | 2–4% |
Insight
Hybrid adoption is growing faster than EV adoption in this radius. For dealers, that suggests hybrid inventory in
high-demand models may turn faster than either older gasoline sedans or slower-moving EV nameplates.
Inventory Mix Recommendations
- Prioritize compact and midsize SUVs in Toyota, Honda, and Nissan lineups.
- Emphasize MY2016–2021 as a sweet spot for affordability and demand.
- Expand hybrid offerings in high-volume nameplates where available.
- Limit aged, low-demand sedans or fringe nameplates with limited local uptake.
Auction & Trade Strategy
- Use local registration data as a “buy list” filter at the auction lane.
- Walk away from vehicles with weak demand in your 20-mile radius, even at attractive prices.
- Value trades more aggressively when they match high-demand segments and body types.
Next Steps with SwikWorks
SwikWorks DMI can operationalize this analysis inside a dealer-facing app, allowing your team to:
- Search demand by ZIP, radius, and timeframe.
- View top makes, models, body types, and fuel trends.
- Generate recommendations that reduce Days to Sale.
For a dealership-specific pilot, SwikWorks can combine your historical sales with local DMV data to tune
recommendations to your exact store and brand mix.