SwikWorks
Dealer Market Intelligence
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SwikWorks DMI
SwikWorks DMI
Turn Local Market Data Into Faster Inventory Turns
SwikWorks Dealer Market Intelligence (DMI) helps your dealership stock the vehicles your
local market actually wants — using real DMV registration data, not guesswork.
What SwikWorks Does
We analyze vehicle registrations around your rooftop — by ZIP code, radius, and timeframe — to show you:
- Which makes and models dominate your local market
- How demand shifts across body types, model years, and fuel types
- Which vehicles are most likely to sell quickly off your lot
Why It Matters
- Wrong vehicles → aging units → lost gross
- Local demand is different than statewide averages
- DMV data shows what your neighbors are actually registering
Example: ZIP 10901 + 20 Miles
In a 20-mile radius around 10901 (Suffern, NY), the market is driven by:
- High volume of Toyota, Honda, and Nissan registrations
- A strong bias toward SUVs and crossovers
- Growing interest in hybrid powertrains relative to EVs
At-a-Glance
Data Source
DMV Registrations
Records Processed
11.3M+
Radius Support
5–20+ miles
Lookback Window
Up to 24+ months
What You Get
- Local demand dashboards by ZIP and radius
- Top makes/models and body-type mix
- Model year and fuel type trends
- Inventory mix recommendations by segment
60-Day Pilot
Start with a focused 60-day pilot:
- We run your ZIP + radius and produce a custom market report
- You compare our recommendations to your current stocking strategy
- You measure the impact on Days to Sale and gross
Next Step
Choose your primary ZIP and radius (e.g., 10901 + 20 miles), and we’ll show you exactly what your local market
has been registering over the last 24 months — and which vehicles you should be stocking next.